Manager, Brand Strategy & Activation (Fisher-Price)

Location: East Aurora, New York, United States; in-office Monday–Thursday and work from home on Fridays

Salary: $104,000–$123,000 annual base pay

Company

hirify.global is a global toy and family entertainment company offering toys, content, consumer products, digital experiences, and live experiences through a portfolio of franchise brands.

What you will do

• Define and evolve global brand positioning, architecture, messaging, and long-term growth roadmaps for Fisher-Price.
• Develop annual and multi-year brand plans across content, products, platforms, retail, eCommerce, and experiences.
• Translate consumer insights, cultural trends, and audience behavior into brand strategies and storytelling frameworks.
• Lead integrated brand activations, launches, partnerships, collaborations, and consumer-facing experiences.
• Create global brand assets, toolkits, visual identity, tone, messaging, and execution guardrails.
• Coordinate cross-functional teams, regional partners, agency partners, and external collaborators while monitoring brand health and performance.

Requirements

• 6+ years of marketing experience, including brand strategy, franchise strategy, or brand building.
• Experience delivering integrated initiatives across content, retail, eCommerce, and/or experiential marketing.
• Strong strategic thinking, storytelling, analytical, communication, presentation, and cross-functional leadership skills.
• Experience building culturally relevant campaigns and activations that drive engagement and growth.
• Financial acumen, including experience managing budgets or P&L at brand or category level.
• Advanced PowerPoint and presentation skills; proficiency in Outlook, Word, and Excel.

Culture & Benefits

• Purpose-driven environment focused on empowering generations through play.
• Collaborative, innovative, and performance-driven working culture.
• Flexible hybrid model combining purposeful in-person collaboration with remote work on Fridays.
• Comprehensive benefits and competitive total pay programs.
• Inclusive workplace committed to belonging, accountability, and continuous learning.