Consumer & Household Panel Insights

Location: Remote from Ciudad de México, Mexico

Company

hirify.global is a consumer intelligence company providing retail measurement, consumer insights, and advanced analytics across more than 100 markets.

What you will do

• Analyze and interpret Household Panel KPIs to identify consumer behavior trends, category dynamics, and client growth opportunities.
• Develop strategic recommendations using penetration, purchase frequency, spend, loyalty, switching, purchase occasions, and shopper demographics.
• Translate complex consumer and market data into actionable insights and clear client presentations.
• Support clients in understanding changes in shopper behavior and market performance through panel-based analysis.
• Integrate Household Panel data with other hirify.global solutions to provide a holistic view of market and consumer performance.
• Identify business opportunities and risks by monitoring consumer trends and panel indicators.

Requirements

• Bachelor’s degree or engineering degree in management, marketing, commercial studies, industrial engineering, or a related field.
• 2–4 years of experience in mass consumption, consulting, retail, or a related area.
• Experience analyzing Household Panel data and KPIs, including penetration, frequency, spend per buyer, loyalty, switching, purchase occasions, and shopper profiling.
• Ability to convert consumer insights into strategic recommendations and present findings to stakeholders and business decision-makers.
• Knowledge of FMCG market dynamics and shopper analytics.
• Advanced English required; ability to understand macroeconomic scenarios and prepare presentations. Microsoft Office knowledge is required, with intermediate Excel and PowerPoint desirable.

Culture & Benefits

• Flexible working environment.
• Volunteer time off.
• LinkedIn Learning.
• Employee Assistance Program.
• AI tools may support recruitment activities, with human oversight and final hiring decisions made by people.