Manager, Product Marketing (Apparel)

Location: Onsite in Carlsbad, California, USA

Salary: USD 100,000–130,000 per year, bonus eligible

Company

hirify.global creates athletic apparel designed for performance and everyday wear, inspired by an active coastal California lifestyle.

What you will do

• Own product positioning, storytelling, and go-to-market readiness for the men's business.
• Partner with Merchandising, Design, and Product Development to define product value, target consumers, and differentiation.
• Develop seasonal product narratives, franchise strategies, naming recommendations, and creative briefs.
• Lead alignment across Product Creation, Merchandising, Creative, Brand Marketing, Retail, Sales, and E-commerce.
• Manage seasonal launches, readiness reviews, communications, and milestone tracking.
• Maintain accurate product information and analyze launch performance to improve storytelling and commercial execution.

Requirements

• 6+ years of experience in Product Marketing, Brand Marketing, Merchandising, Product Management, or related fields.
• Experience in apparel, footwear, consumer goods, or lifestyle brands.
• Demonstrated ability to develop product positioning, storytelling frameworks, and go-to-market strategies.
• Strong understanding of apparel product creation from concept through market launch.
• Exceptional cross-functional leadership, project management, communication, and presentation skills.
• Bachelor's degree or equivalent experience preferred.

Nice to have

• Experience with premium apparel, activewear, outdoor, footwear, or lifestyle brands.
• Experience supporting category, franchise, or divisional businesses with broad product assortments.
• Familiarity with product information management systems, product data workflows, and retail merchandising processes.
• Experience leading seasonal launch planning and commercial readiness initiatives.

Culture & Benefits

• Health insurance and a savings and retirement plan.
• Employee Assistance Program.
• Paid time off.
• hirify.global employee discount and industry perks.
• Wellness and fitness benefits.