Senior Manager, Brand Marketing (Rotten Tomatoes / Fandango)

Location: Universal City, California, United States; full-time onsite role. External candidates may be required to attend an in-person interview at a hirify.global location before a hiring decision.

Salary: $100,000–$115,000 yearly, bonus eligible.

Company

hirify.global is a media and entertainment business operating brands across news, business, golf, sports, and genre entertainment, including Fandango and Rotten Tomatoes.

What you will do

• Develop and execute long-term brand strategies for Fandango and Rotten Tomatoes.
• Lead integrated marketing campaigns from planning through execution, optimization, and post-campaign analysis.
• Drive go-to-market strategies for seasonal initiatives, product launches, and business priorities.
• Partner with Product, Creative, Media, Analytics, and business leadership to deliver cohesive consumer experiences.
• Create messaging frameworks, positioning, creative standards, and brand toolkits to maintain consistency across channels.
• Use consumer insights, competitive intelligence, and campaign data to improve marketing investments, ROI, and operational processes.

Requirements

• 5+ years of experience leading brand marketing for consumer-facing brands, ecommerce, consumer technology, or similar organizations.
• Expertise leading integrated marketing campaigns across strategy, execution, measurement, and optimization.
• Strong stakeholder management and the ability to influence cross-functional partners and senior leaders.
• Understanding of the entertainment landscape, including streaming, theatrical businesses, competitive dynamics, and consumer behavior.
• Excellent executive communication, presentation, analytical, and recommendation-building skills.
• Experience with creative development processes and data-driven marketing decision-making.

Nice to have

• Product marketing experience.
• Experience with entertainment or media brands, agency environments, or experiential marketing.
• Experience leading brand refreshes, repositioning, or brand transformation initiatives.

Culture & Benefits

• Cross-functional work with Marketing, Product, Creative, Analytics, and executive leadership.
• Focus on measurable brand growth, consumer engagement, streaming performance, app downloads, and ticketing transactions.
• Benefits may include health insurance, retirement plans, and paid time off.
• Equal employment opportunity and reasonable accommodation support are provided.