Research Panel Growth Manager

Location: Boston, Massachusetts, United States, or New York, United States

Base compensation: $100,000–$125,000 annually.

Company

hirify.global Technology is an AI-powered, buy-side advertising platform focused on connected TV, identity resolution, audience intelligence, and measurable advertising outcomes.

What you will do

• Develop and execute research panel recruitment strategies focused on acquisition, engagement, sustainable growth, retention, and participant quality.
• Manage recruitment vendors, budgets, performance, and strategic partnerships to build scalable acquisition programs.
• Plan, launch, and optimize campaigns across social, email, digital, and other communication channels.
• Build lifecycle communication strategies for panelist onboarding, engagement, retention, and reactivation.
• Partner with Operations, Support, Product, and other teams to improve the panelist experience.
• Define and track KPIs, use performance insights to optimize programs, and implement AI-driven recruitment, targeting, personalization, and automation solutions.

Requirements

• 3–7 years of experience in marketing, campaign management, participant recruitment, customer engagement, or a related field.
• Experience managing marketing campaigns, external vendors, budgets, and strategic partnerships.
• Strong analytical, written, verbal communication, and project management skills.
• Ability to manage multiple initiatives and collaborate effectively across internal teams and external partners.
• Experience using marketing and analytics platforms to measure performance and turn insights into action.

Nice to have

• Experience with market research panels, research operations, customer communities, or participant recruitment.
• Familiarity with AI, generative AI, workflow automation, campaign optimization, and communication personalization.
• Experience with CRM, email marketing, lifecycle marketing, or marketing automation platforms.

Culture & Benefits

• Fully paid health insurance.
• Paid parental leave.
• Unlimited paid time off.
• Support for professional growth and employee well-being.