Manager, Performance Marketing (Fintech)

Location: Hybrid in Toronto, Ontario, Canada

Annual salary: CAD 139,500–170,500; typical starting salary for full readiness is CAD 155,000.

Company

hirify.global is a digital banking platform helping self-made business owners gain visibility and control over their business finances.

What you will do

• Lead, develop, and coach a team of performance marketers through clear ownership, regular 1:1s, and hands-on mentorship.
• Own one or two paid media channels or tests while serving as an escalation point for the wider team.
• Audit existing channels and vendor partners, then recommend which programs to retain, change, or replace based on ROI.
• Scale the publisher channel and manage media partners that generate efficient, high-quality Approvals.
• Run weekly performance meetings, track core metrics, and contribute to monthly budget planning.
• Develop channel-testing strategies and connect performance insights with Analytics and Creative to improve targeting and creative output.

Requirements

• Experience managing paid media budgets of at least $200,000 per month across brand and direct-response campaigns.
• Hands-on experience running at least two or three paid channels.
• Experience managing or mentoring marketers and improving their performance.
• Strong knowledge of LTV:CAC, attribution models from first-touch to multi-touch, incrementality, and geo testing.
• Ability to build scalable systems and operating rhythms that help teams make better decisions.
• Ability to work in a hybrid role based in Toronto, Ontario, Canada.

Nice to have

• Experience buying CTV, audio, out-of-home, or direct mail media.
• Ability to query data independently using SQL or Metabase.
• Experience managing publisher partners or agency relationships.
• Experience with self-serve and sales-assisted funnels.

Culture & Benefits

• Autonomy to take on complex challenges and make decisions.
• Strong ownership, accountability, and focus on measurable impact.
• Active use of AI to improve individual and team workflows.
• Feedback-driven environment that values reinvention, curiosity, and continuous improvement.
• Mission focused on helping small businesses become more resilient and successful.

Hiring process

• 45-minute video call with a Talent team member.
• 45-minute video call with the Director of Demand Generation.
• 60-minute live whiteboard session with the Marketing team.
• 45-minute in-person interview with a Leadership team member.