Global Sportstyle Activation & Go-to-Market Marketing Manager

Location: Paris, France; position based in Paris

Company

hirify.global is a mountain sports brand within Amer Sports, creating footwear, apparel, skis, bindings, and equipment for outdoor and mountain sports.

What you will do

• Define and evolve the global Sportstyle go-to-market and activation framework.
• Deploy seasonal marketing activation plans across regions through a 360-degree process.
• Build and manage annual channel content and activation calendars.
• Lead integrated campaign planning across Retail, PR, Social, CRM, E-commerce, Digital, and other functions.
• Oversee campaign budgets, launch roadmaps, KPIs, performance tracking, and campaign toolbox readiness.
• Partner with regional and local marketing teams and lead, coach, and develop a team of three people.

Requirements

• Marketing-focused five-year degree course.
• 8–10 years of professional experience in 360-degree marketing.
• Strong expertise in lifestyle industry, culture, and community.
• Management experience and strong transversal leadership skills.
• Experience working in multicultural and matrix organizations with cross-functional teams.
• Fluent English required; proficiency in Microsoft Office.

Nice to have

• Additional language skills.

Culture & Benefits

• International and cross-functional working environment.
• High level of interaction with Category, Brand Marketing, and Regional Marketing teams.
• Central role in global brand impact, visibility, equity, regional alignment, and guideline readiness.
• Opportunity to drive change, test new concepts, learn, and iterate.