Senior Manager, Assets France (Sports Marketing)

Location: France, Paris; city/cities include Issy Les Moulineaux. The role includes on-site activation work at events and requires 00%–25% travel. Relocation is not provided.

Company

hirify.global is a global beverage company focused on building culturally relevant connections between its brands and consumers.

What you will do

• Activate locally relevant sports, entertainment, influencer, and other marketing partnerships in France.
• Translate global and regional assets for cultural, linguistic, and behavioral relevance in the French market.
• Manage relationships with local partners, agencies, and stakeholders.
• Coordinate with IMX, Creative, Media, and Franchise Operations teams to integrate sponsorships and live experiences into marketing plans.
• Coordinate partnership contracts and operational delivery while ensuring compliance and value creation.
• Plan and oversee on-site event activations, monitor performance, and use data to improve ROI.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or equivalent practical experience.
• At least 5 years of experience in sports marketing, event management, or entertainment partnerships within the French market.
• Strong knowledge of consumer engagement trends, cultural insights, and passion-point marketing in France.
• Experience managing budgets and measuring ROI in sponsorship or experiential programs.
• Fluency in digital and social media, including influencer partnership activation and data-driven decision-making.
• Professional proficiency in French and English is required.

Nice to have

• Awareness of AI and openness to using emerging technologies in marketing solutions.

Culture & Benefits

• Opportunities to deliver consumer experiences for hirify.global brands in France.
• Collaboration with global and regional marketing teams.
• Access to advanced tools, insights, and capability-building programs.
• Support for professional growth within an innovative, purpose-driven organization.
• Inclusive culture focused on curiosity, empowerment, agility, and continuous learning.