Senior Trade Marketing Manager (Film)

Location: Paris, France; in-person interview may be required at an hirify.global location.

Company

hirify.global is a global media and entertainment company producing and distributing film, television, streaming, news, consumer products, and theme park experiences.

What you will do

• Lead the trade marketing strategy for Universal Pictures in France and develop a three-to-five-year roadmap for growth and visibility.
• Identify emerging cinema trends, including premium formats, partnerships outside cinemas, and new audience behaviors.
• Develop innovative out-of-theater activations, data-sharing initiatives, CRM partnerships, influencer campaigns, and digital content with cinema circuits.
• Build relationships and negotiate trade strategies with Pathé, UGC, CGR, Kinepolis, MK2, Megarama, and independent exhibitors.
• Coordinate campaigns, events, production of in-store materials, and circuit requests with EMEA and international marketing teams.
• Manage the trade team and collaborate with marketing, sales, film brands, and franchise partners.

Requirements

• Fluent French and English.
• Proven pitching, negotiation, communication, and presentation skills with the ability to close deals.
• Experience building relationships with major cinema exhibition chains and delivering growth against targets.
• Management skills and the ability to operate in a complex international organization.
• Experience in data analysis, digital project management, and social media strategy.
• Strong problem-solving, collaboration, prioritization, and stakeholder-influence skills.

Culture & Benefits

• Work across Universal Pictures International, EMEA trade, international marketing, sales, and franchise teams.
• Participate in exhibitor meetings, trade shows, conventions, festivals, and other external industry events.
• Work in a dynamic environment focused on transformation and reinvention of trade marketing.
• Reasonable accommodations are available during the recruitment process for qualified individuals with disabilities.

Hiring process

• External candidates may be required to attend an in-person interview with an hirify.global employee before a hiring decision.