Marketing Data Manager (AI)

Location: McLean, Virginia, USA; on-site at hirify.global Headquarters

Base salary: $75,000–$175,000 USD per year

Company

hirify.global provides an AI-powered process automation platform for enterprise organizations, with a focus on reliable, scalable business process automation.

What you will do

• Establish and enforce data quality standards and a measurable database health score for the global marketing database.
• Design and execute data hygiene programs in Marketo and Salesforce, including deduplication, enrichment, segmentation, and automated governance workflows.
• Partner with Marketing Operations, Demand Generation, and Sales Operations to improve lead routing, scoring, segmentation, and lead-to-MQL conversion.
• Build executive dashboards in Tableau or similar BI tools covering database health, segmentation, campaign effectiveness, and governance metrics.
• Standardize data capture, field usage, and taxonomy across marketing systems to improve reporting and decision-making.
• Identify process gaps and implement automation and scalable solutions that reduce manual effort and improve data integrity.

Requirements

• Bachelor’s degree or higher in Marketing, Business Administration, Data Analytics, Information Systems, or a related field.
• 5+ years of experience in marketing operations, marketing data management, or a related field with responsibility for data governance and hygiene.
• Deep hands-on experience with Marketo, including database management, segmentation, campaign execution, and CRM integrations.
• Strong Salesforce knowledge, including custom object management, field mapping, reporting, and marketing-to-sales data flow.
• Experience building dashboards and reports with Tableau or a similar BI platform.
• Proven experience establishing data hygiene standards, deduplication processes, and segmentation frameworks.

Nice to have

• Experience managing GDPR, CCPA, global opt-in, and consent processes.
• Experience defining, measuring, and reporting database health scores for executive stakeholders.
• Familiarity with workflow automation, data enrichment tools, and API integrations.
• Experience with enterprise platforms such as Salesforce or ServiceNow.

Culture & Benefits

• Training, mentorship, onboarding support, and continuous learning through hirify.global University.
• Leadership development, skills-based training, tuition reimbursement, and growth opportunities.
• 401(k) plan with company match, flexible time off, and paid parental leave.
• Medical, dental, vision, life, disability, flexible spending, and health savings account benefits.
• Wellness programs, employee assistance resources, employee stock purchase opportunities, and employee-led affinity groups.