5 часов назад
Comms Planner, Attendee Marketing
75 000 - 90 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Comms Planner, Attendee Marketing (Messaging Strategy/Campaign Planning): Developing communication frameworks, creative briefs, and campaign calendars for B2B event marketing with an accent on audience personas, visual alignment, and cross-functional execution. Focus on monitoring engagement and conversion metrics, refining messaging through agile workflows, and using marketing analytics to optimize campaign performance.
Location: Irving, Texas, USA; hybrid work with in-person attendance at the office or other workplaces three days a week or more.
Salary: $75,000–$90,000 per year.
Company
creates global platforms, live and on-demand B2B events, data, digital content, and online marketplaces for specialist industries.
What you will do
- Develop and refine communication frameworks aligned with attendee value propositions, audience personas, and campaign objectives.
- Create creative briefs covering messaging, visual direction, and audience insights.
- Collaborate with designers, content creators, Product Marketing, and Campaign Management to align creative assets with campaign strategy.
- Manage campaign calendars and coordinate timely delivery of messaging and creative materials.
- Embed agile, iterative workflows and use performance data to refine communication plans.
- Monitor engagement, conversion, and audience sentiment metrics and report insights to support strategic decisions.
Requirements
- Proven experience in communication planning and developing messaging strategies across multiple channels.
- Experience creating creative briefs and collaborating with design teams.
- Ability to manage campaign calendars and coordinate communication activities and creative assets.
- Data-driven mindset with experience using agile workflows and iterative collaboration.
- Strong analytical skills and experience tracking and reporting messaging performance metrics.
- Ability to work in person three days a week or more in Irving, Texas.
Culture & Benefits
- Hybrid flexibility with the option to work from home or remotely when not working in person.
- Up to four weeks of remote work from almost anywhere per year.
- 15 days of paid time off, increasing to 20 days after three years and 25 days after six years, plus 10 national holidays and birthday leave.
- 401(k) match, health, vision, dental insurance, parental leave, and employee share purchase benefits.
- Training, mentoring, LinkedIn Learning access, wellbeing support, volunteer leave, and charity match funding.
- Collaborative international environment with in-person and online community events.
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