Product Marketing Manager (B2B SaaS)

Location: Montreal, Canada

Company

hirify.global provides a subscription commerce platform that enables organizations to sell and manage digital products through multiple channels and devices.

What you will do

• Own go-to-market strategy for procurement suite product launches, from positioning and success criteria through cross-functional execution.
• Research buyers and technology advisors to understand purchasing, selling, and solution-management needs.
• Partner with sales, marketing, product, PR, engineering, and executive teams to build and execute launch plans.
• Analyze sales, market, and customer data to inform positioning, pricing, roadmap prioritization, adoption, and retention.
• Create sales enablement content and messaging, and support cross-sell and upsell programs within the existing customer base.
• Define product marketing outcomes and track performance against pipeline and revenue targets.

Requirements

• 3+ years of consulting, channel/partner, or product marketing experience with ownership of go-to-market strategy.
• Experience with market research, competitive analysis, or win/loss research and translating findings into positioning, pricing, or roadmap recommendations.
• Strong written and oral communication skills, storytelling ability, and presentation skills; work samples and a live presentation will be requested.
• Ability to turn data into actionable sales enablement insights and roadmap prioritization input.
• Ability to work independently, learn new markets and technologies quickly, and collaborate across sales, product, engineering, PR, marketing, and executive leadership.

Nice to have

• B2B SaaS or B2B software experience.
• Product-led growth experience.
• Experience or strong interest in sales enablement, cross-sell, and upsell motions.

Culture & Benefits

• Values-driven environment focused on inclusion, individuality, and enabling people to do their best work.
• Commitment to diversity across race, religion, age, sexual orientation, gender identity, disability, and other intersectional identities.
• AI tools may support recruiting administration under human oversight; hiring decisions are made by people.