Marketing Operations Specialist (Marketo/Salesforce)

Location: Chihuahua, Mexico; onsite

Company

hirify.global is a Fortune 500 water technology company developing sustainable solutions for water usage, conservation, reuse, smart metering, network technologies, and utility analytics.

What you will do

• Manage customer, distributor, partner, and contact data in Marketo, Salesforce, and related systems.
• Support lead generation, customer segmentation, account targeting, and sales enablement initiatives.
• Build and optimize Marketo landing pages, forms, email campaigns, nurture programs, and A/B tests.
• Manage lead routing and lead flow between Marketo and Salesforce.
• Support Account-Based Marketing programs through campaign execution, audience management, and reporting.
• Develop dashboards and reports covering campaign performance, lead quality, pipeline impact, and ROI.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2–5+ years of experience in marketing operations, demand generation, marketing automation, CRM administration, or a related area.
• Experience with Marketo or a similar marketing automation platform and Salesforce CRM.
• Strong knowledge of lead management, segmentation, data governance, and marketing automation best practices.
• Advanced Excel skills, including reporting, pivot tables, and data analysis.
• Strong analytical, organizational, communication, and problem-solving skills with high attention to detail.

Nice to have

• Experience with Power BI or other business intelligence tools.
• Experience supporting Account-Based Marketing programs.
• Knowledge of B2B marketing and sales processes in industrial or technology-focused organizations.

Culture & Benefits

• Full-time role within a global team operating across more than 150 countries.
• Opportunity to contribute to sustainable water technology and measurable marketing and sales results.
• Work focused on inclusion, belonging, innovation, and continuous improvement.