Middle/Senior Marketing Manager (B2B SaaS)

Location: Remote from anywhere in the world, or from offices in Kyiv, Lviv, or Warsaw.

Company

hirify.global provides technology partnerships and supports the engineering community through knowledge sharing and professional opportunities.

What you will do

• Own demand-generation plans, campaign strategies, media plans, budgets, and measurable MQL and SQL targets.
• Plan and execute integrated campaigns across Google Ads, LinkedIn Ads, webinars, email, and LinkedIn outreach.
• Align with Sales, SDR, and outreach teams on ICPs, qualification criteria, account targeting, messaging, handoffs, and follow-up.
• Build an experimentation backlog covering audiences, messaging, offers, creatives, landing pages, and channel combinations.
• Develop creative briefs, coordinate with Design and Content, and improve paid traffic funnels and landing-page conversion rates.
• Analyze campaign and CRM data, report on funnel performance, scale successful campaigns, and stop activities that do not justify further investment.

Requirements

• 3+ years of hands-on experience in B2B PPC, performance marketing, or paid demand generation with measurable pipeline impact.
• Independent experience planning, launching, managing, and optimizing Google Ads and LinkedIn Ads campaigns.
• Experience managing paid advertising budgets of approximately $30K per month across Tier 1 and Tier 2 markets.
• Experience promoting B2B software products, SaaS solutions, or software development and technology services.
• Strong knowledge of GA4, GTM, CRM data, attribution, conversion tracking, campaign analytics, and experimentation.
• English communication skills at B2+ level required.

Nice to have

• Experience with product-led and high-ticket service acquisition.
• Practical use of AI and automation for research, ad creation, campaign analysis, reporting, and optimization.

Culture & Benefits

• Remote work from anywhere in the world or from offices in Kyiv, Lviv, or Warsaw.
• Competitive salary based on skills and experience, plus a benefits package.
• Paid vacation, public holidays, sick leave, and VIP medical insurance or sports coverage.
• Professional development support, including online courses, certifications, study compensation, and English courses.
• Equipment, regular performance appraisals, challenging long-term projects, and collaborative online and offline activities.