Senior UA Manager (Mobile Apps)

Location: Remote from Poland

Company

hirify.global helps startups and disruptive technology companies bring products to local markets while providing engineers and specialists for their R&D teams.

What you will do

• Build the user acquisition strategy, including channel mix, budgets, benchmarks, and KPIs.
• Launch and scale install and in-app event campaigns through Google Ads App campaigns and Apple Search Ads.
• Manage Meta, TikTok, and other paid social acquisition channels.
• Own measurement setup, including MMP configuration, SKAN, ATT, event mapping, cohort ROAS, and LTV analysis.
• Lead creative testing with design teams across advertisements and app-store assets.
• Report on spend, installs, CPI, CPA, retention, ROAS, and payback, and advise leadership on next steps.

Requirements

• At least 5 years of experience in mobile app user acquisition or performance marketing.
• Proven success growing native iOS and Android apps through paid media.
• Senior hands-on experience with Google Ads App campaigns and Apple Search Ads.
• Strong experience with Meta and TikTok, plus familiarity with other social channels.
• Knowledge of ATT, SKAdNetwork, Google Play policies, store optimization, MMPs, and cohort analysis.
• Clear spoken English and excellent written English; able to work independently as a one-person UA function.

Nice to have

• Experience with subscription or in-app purchase apps.
• Experience scaling apps across multiple countries.
• App Store Optimization experience.

Culture & Benefits

• Supportive, well-organized, and fair working environment.
• Employment and HR support managed by hirify.global.
• Benefits package details shared during the interview process.