Senior Strategist (Freelance)

Location: Global; candidates should be based in China and attend on-site events and activations.

Company

hirify.global is an independently owned global creative and media agency focused on solving business problems and delivering measurable results for major brands.

What you will do

• Develop brand, social, content, and influencer strategies for the China digital landscape.
• Build strategic connections between brands and consumers through customer research, experience strategy, and cultural insights.
• Create content calendars, caption banks, trend-focused posts, and digital architecture maps for end-to-end campaigns.
• Develop audience segmentations and translate qualitative and quantitative research into actionable strategic and creative directions.
• Conduct content audits and collaborate with media teams on holistic measurement frameworks.
• Present clear strategic rationales, insights, and ideas to internal teams, clients, and external partners.

Requirements

• Based in China and able to attend on-site events and activations.
• Fluent Mandarin required.
• Deep familiarity with the Chinese digital and social media landscape.
• Strong understanding of marketing fundamentals, consumer journeys, digital content creation, and customer experience strategy.
• Ability to simplify complex problems, identify consumer insights, and create clear strategic narratives.
• Curiosity, creativity, and the ability to work independently in a fast-paced agency environment.

Nice to have

• 4+ years of experience as a strategist in a media or creative advertising agency in the China market.
• Experience managing multiple projects, priorities, quality assurance, and internal processes.
• Ability to collaborate effectively with cross-functional teams and external stakeholders.
• Portfolio of relevant work.

Culture & Benefits

• Freelance, project-based opportunity with collaboration across local and global teams.
• Work with major global brands at the intersection of attention and culture.
• Entrepreneurial, experimentation-focused environment with a start-up-like pace.
• Opportunity to learn from experts across the global agency network.