Senior Director, Experience Design & Connection Planning - Sparkling Flavors

Location: Shanghai, China; the selected candidate must be based in Shanghai. This is not a fully remote position.

Company

A global beverage corporation focused on refreshing the world and making a difference through an inclusive, growth-oriented culture.

What you will do

• Lead the design and integration of end-to-end consumer and shopper experiences across creative, media, commerce, and other touchpoints.
• Connect brand strategy and creative direction into cohesive ecosystems using owned, earned, shared, and paid channels.
• Develop path-to-purchase frameworks and engagement strategies across digital and physical environments.
• Build ritual-based platforms that strengthen frequency, repeat behavior, and weekly conversion.
• Mobilize cross-functional teams and external partners to develop differentiated programs for Fanta.
• Translate innovation and experimentation into measurable commercial impact while maintaining return-on-investment discipline.

Requirements

• At least 12 years of marketing, media, and leadership experience.
• Experience in connection planning, digital marketing, media strategy, and communication planning for large and smaller brands.
• Experience developing consumer, shopper, and commercial plans and working in cross-functional teams.
• Expertise collaborating with agencies, production houses, media companies, influencers, and other external partners.
• Strong communication, influencing, negotiation, and stakeholder-alignment skills, including strategic conversations with senior leaders.
• Ability to work in Agile cross-functional teams and lead integrated brand experiences across multiple touchpoints.

Nice to have

• Knowledge of the evolving media landscape and e-commerce ecosystem.
• Experience identifying effective execution models and commercial deals with agencies, content companies, and experience suppliers.

Culture & Benefits

• Access to global learning platforms, coaching, and mentoring through the Leadership & Development process.
• Inclusive culture that encourages employees to use their voice and contribute to others' development.
• International exposure through multicultural collaboration and global projects.
• Travel requirement of 0%–25%.