Senior Manager, IMX - Consumer & Shopper Connection Planning - Sparkling Flavors (Fanta)

Location: Shanghai, China; hybrid work setup with the selected candidate based in Shanghai

Travel required: 0%–25%. Relocation is not provided.

Company

hirify.global is a global beverage company whose Fanta brand is a major sparkling soft drink brand and a key growth focus.

What you will do

• Lead Fanta’s full-year 2026 consumer and shopper engagement strategy from planning through execution.
• Build Fanta brand equity through partnerships with two leading anime, comics, and games (ACG) gaming intellectual properties, supported by digital, out-of-home, social, and experiential activations.
• Lead trade-focused acceleration plans across theme parks, campuses, and snacking channels to drive transactions and advocacy.
• Develop integrated communications that connect digital impressions and social conversations with consumer actions and purchases.
• Translate digital and social trends, business objectives, and brand strategies into consumer activations and channel optimization.
• Collaborate with Brand, Commercial, Customer, franchise bottler, agency, production, media, and influencer partners.

Requirements

• At least 6 years of experience in marketing, media, and leadership.
• Experience in connection planning, digital marketing, media strategy, and communications planning for large and emerging brands.
• Experience working with consumer and shopper or commercial plans.
• Experience leading cross-functional teams and strategic conversations with senior stakeholders.
• Expertise in managing external partners, including agencies, production houses, media companies, and influencers.
• Knowledge of the evolving media landscape, e-commerce, integrated brand experiences, and agile ways of working.

Culture & Benefits

• Access to global learning platforms, coaching, and mentoring through the Leadership & Development process.
• Inclusive culture focused on empowerment and using individual voices to support others.
• International exposure through collaboration with multicultural teams and participation in global projects.
• Work culture centered on curiosity, empowerment, inclusion, agility, and continuous learning.