Marketing Manager (FMCG)

Location: Hong Kong; on-site

Company

Startup environment focused on modernizing FMCG marketing through integrated brand, PR, influencer, retail, and digital growth initiatives.

What you will do

• Lead end-to-end 360-degree brand launches and ongoing growth initiatives.
• Build campaign calendars connecting PR moments, influencer activations, digital advertising, retail stock rollouts, and commercial objectives.
• Source, negotiate with, and manage beauty KOLs, talent agencies, and media editors in Hong Kong.
• Plan PR events and masterclasses and manage premium seeding kits to grow local awareness and community engagement.
• Launch, manage, and optimize paid campaigns across major social and search channels, including AI-enabled campaign structures.
• Monitor influencer and paid media costs, reallocating spend to support Online-to-Offline conversion and retail scan-sales targets.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related discipline.
• Experience as a generalist marketer managing 360-degree brand marketing, campaign management, PR, or digital growth, preferably in beauty, lifestyle, or FMCG.
• Established relationships with local KOLs, talent agencies, and beauty media, together with strong negotiation skills.
• Working knowledge of major digital advertising platforms and confidence launching campaigns and analyzing performance metrics.
• Strong curiosity and initiative to test AI applications and build modern marketing workflows.
• Fluent English and Cantonese required.

Culture & Benefits

• Full-time, on-site role in Hong Kong.
• Fast-paced startup environment with multiple overlapping campaigns.
• Opportunity to experiment with AI tools for campaign planning, content iteration, and workflow organization.