Assistant Brand Manager, Social Media & Content - Global CoverGirl and Sally Hansen (Beauty)

Location: New York, NY, United States; hybrid schedule with the option to work remotely up to 50% of the month

Salary: $75,000–$90,000 per year

Company

hirify.global is a global beauty company with brands across fragrance, color cosmetics, skincare, and body care.

What you will do

• Support social media strategies and manage content calendars for CoverGirl and Sally Hansen across Instagram, TikTok, YouTube, and other key platforms.
• Create and coordinate organic short-form video, campaign assets, editorial storytelling, user-generated content, and trend-led content.
• Manage content production from concept development through execution, approvals, publishing, and reporting.
• Support integrated product launches, seasonal campaigns, influencer initiatives, paid social activity, contests, and giveaways.
• Track platform performance, analyze engagement and reach, and provide actionable recommendations.
• Collaborate with creative, influencer marketing, product marketing, legal, commercial, consumer engagement, and community teams.

Requirements

• Bachelor’s degree from a four-year program.
• 2–4 years of experience managing brand social media or digital content.
• Strong knowledge of social media platforms, trends, native tools, and platform analytics.
• Proficiency in shooting and editing with mobile tools and CapCut; familiarity with scheduling and analytics tools such as Sprinklr.
• Excellent copywriting, storytelling, communication, organization, and project management skills.
• Data-driven approach with the ability to translate insights into actionable strategy and manage multiple deadlines.

Nice to have

• Experience in lifestyle, fashion, beauty, hospitality, consumer, or premium brands.
• Basic understanding of paid social and performance marketing.

Culture & Benefits

• Inclusive workplace focused on diversity, equity, and varied perspectives.
• Global omni-working policy allowing remote work for up to 50% of the month.
• Opportunity to work with global beauty brands and cross-functional marketing teams.

Hiring process

• Recruiter contact followed by a telephone or online introductory meeting.
• First online or in-person interview and a second interview.
• Proposal with employment terms.