Social Media Coordinator (TikTok/Instagram)

Location: Detroit, MI, United States; willingness to travel required.

Salary: $60,000–$75,000 per year, plus benefits, equity, and discretionary bonuses. Compensation may vary by geography.

Company

hirify.global is a Detroit-based technology company operating an online marketplace for sneakers, apparel, accessories, electronics, collectibles, and trading cards, using dynamic pricing and real-time market data.

What you will do

• Create, edit, schedule, and publish daily TikTok content for sneaker, apparel, trading card, vintage, and emerging communities.
• Manage owned-content calendars, asset tracking, creator submissions, product shipping, captions, tagging, formatting, and TikTok policy compliance.
• Edit weekly live-content cutdowns, including timestamps, music rights clearance, category-specific clips, and celebrity stream content.
• Own and grow hirify.global’s Trading Cards presence on Instagram through regular posting, partner content, and community engagement.
• Monitor comments and platform trends while collaborating with Brand, Creative, Social, and Account Management teams.
• Track views, engagement, GMV per video, live performance, and other metrics to inform content strategy.

Requirements

• 2–4 years of experience in social media, content creation, or a related field.
• Deep understanding of TikTok, Instagram, and platform-specific best practices.
• Hands-on experience shooting and editing short-form content.
• Strong understanding of sneaker, apparel, and broader cultural trends, including what resonates with Gen Z and Millennial audiences.
• Experience with social analytics and performance tracking, along with strong organization and attention to detail.
• Clear communication, collaboration, self-direction, and comfort working in fast-paced, real-time environments.

Nice to have

• Bachelor’s degree.

Culture & Benefits

• Medical and dental benefits.
• Equity and discretionary bonus opportunities.
• Work with global consumer communities and culture-focused product categories.
• Equal opportunity workplace committed to diversity.