Senior Director, Integrated Marketing & GTM (Beauty)

Location: West Hollywood, California, United States; hybrid with at least 60% of the time required at the corporate office.

Base salary: $160,000–$170,000 per year, plus eligibility for a discretionary bonus plan.

Company

hirify.global is a vegan and cruelty-free luxury beauty brand offering high-performance cosmetics and innovative formulas across 32 markets and more than 4,600 retail locations.

What you will do

• Lead operating rhythms, planning cadences, leadership forums, and decision-making structures across the Marketing organization.
• Translate global brand and commercial strategy into integrated 360 marketing plans spanning Brand, Media, Ecommerce, Regional Marketing, PR, Influencer, CRM, and Creative.
• Drive annual, quarterly, and campaign planning across NA, UKI, EMEA, APAC, and China.
• Own launch governance for product launches, campaigns, and market activations, including timelines, ownership, readiness, and accountability.
• Resolve cross-functional bottlenecks, clarify decision rights, and improve organizational speed and visibility.
• Lead post-launch reviews and embed learnings into future planning processes.

Requirements

• 12+ years of progressive marketing leadership experience, including integrated planning, cross-functional operations, and organizational effectiveness at global scale.
• Experience leading complex, matrixed marketing organizations across Brand, Media, Ecommerce, Regional, and Creative functions.
• Deep understanding of 360 marketing, including brand and campaign strategy, performance media, ecommerce, regional activation, and creative operations.
• Experience building launch governance frameworks and integrated planning processes across global teams and markets.
• Strong executive presence, strategic communication, alignment-building, and stakeholder management skills.
• Must be able to work from the corporate office at least 60% of the time.

Nice to have

• Experience in prestige beauty, luxury, or consumer goods.

Culture & Benefits

• Vegan and cruelty-free brand committed to animal welfare, diversity, and inclusion.
• Medical, dental, vision, life, accident, critical illness, and disability insurance.
• Retirement savings plan with company match.
• Paid family leave, paid holidays, discretionary vacation time, and education-related programs.
• Participation in a discretionary bonus plan based on personal and company performance.