Manager, Integrated Marketing - Social, Creator & Content, OXO

Location: New York, NY, hybrid with in-office collaboration Tuesday through Thursday and remote work typically available Monday and Friday.

Base pay: $91,197–$114,000 annually in New York, plus bonus.

Company

hirify.global is a global consumer products company whose Home & Outdoor division includes OXO, Osprey, and Hydro Flask.

What you will do

• Lead and evolve OXO's organic social strategy across TikTok, Instagram, Facebook, Pinterest, YouTube, and emerging platforms.
• Develop platform-native content strategies and manage the social editorial calendar across brand, product, community, and cultural content.
• Drive TikTok growth through trend analysis, creator partnerships, social listening, SEO, and rapid testing.
• Lead creator, influencer, and UGC programs across organic, earned, and paid channels.
• Collaborate with Brand, PR, Creative, Media, DTC, and Retail teams on integrated campaigns.
• Manage agencies, budgets, timelines, briefs, reporting, community management, and performance optimization.

Requirements

• 5+ years of relevant experience in social media, creator marketing, content strategy, integrated marketing, brand marketing, or digital marketing.
• Experience leading social and creator programs and managing external agencies or production partners.
• Experience developing written, video, and image-based digital content for consumer brands or agencies.
• Strong project management, communication, copywriting, analytical, and problem-solving skills.
• Experience with social listening, publishing, analytics tools, social search, platform trends, and content optimization.
• Must be authorized to work in the United States on a full-time basis. Bachelor's degree or another four-year degree from an accredited institution is required.

Nice to have

• Work experience in CPG, beauty, fashion, home, food, or lifestyle categories.
• Degree or certification in communications, journalism, marketing, beauty, or fashion.

Culture & Benefits

• Flexible hybrid work model supporting collaboration and productivity.
• Healthcare, dental, vision, paid holidays, paid parental leave, and paid time off.
• 401(k) with company match, life insurance, short- and long-term disability coverage.
• Paid charitable leave and educational assistance.
• Inclusive culture focused on innovation, collaboration, and employee development.