3 дня назад
Paid Media & Creative Coordinator (Gaming)
65 000 - 70 000$
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Paid Media & Creative Coordinator (Gaming): Developing and optimizing B2C e-commerce paid marketing campaigns and converting static graphics into short-form video ads with an accent on platform-specific creative production, campaign testing, and performance reporting. Focus on rapid creative iteration, A/B testing, and using campaign data to improve conversion and identify revenue opportunities.
Location: United States. Remote for candidates elsewhere in the US; candidates within a 30-mile radius of offices in Los Angeles or New York may be required to work hybrid. Domestic and international travel may be required for meetings and industry events.
Salary: $65,000–$70,000 base pay annually.
Company
is a digital storefront within IGN Entertainment and Ziff Davis focused on gaming and entertainment, with charitable giving through its online store.
What you will do
- Plan, execute, and optimize paid B2C e-commerce campaigns across Google Ads, Meta, Reddit, Microsoft, and future advertising platforms.
- Convert static publisher graphics into animated short-form video ads for multiple advertising placements.
- Produce rapid creative iterations by testing hooks, calls to action, voiceovers, and aspect ratios.
- Plan and execute A/B tests with the Senior Marketing Manager to inform future marketing tactics.
- Develop creative concepts and conversion-focused hypotheses with the broader marketing team.
- Prepare recurring and ad hoc reports, communicate campaign results, and identify revenue opportunities.
Requirements
- At least 1 year of experience with Google Ads.
- At least 1 year of experience with a paid social platform such as Meta Advertising or Reddit Advertising.
- At least 1 year of experience with video production software and editing audio/visual files.
- Proficiency with Excel and Google Sheets, excellent written communication, and strong attention to detail.
- Ability to adapt to frequent campaign changes, learn continuously, and work effectively in a fast-paced environment.
- Must reside in the United States; hybrid work may be required near Los Angeles or New York offices.
Nice to have
- Certifications in Google Ads, Meta, Reddit, or Microsoft advertising platforms.
- Experience in the gaming industry.
Culture & Benefits
- Medical, dental, vision, life, and disability coverage.
- FSA, 401(k) with company match, and Employee Stock Purchase Plan.
- Flexible Time Off, Volunteer Time Off, paid holidays, family care, parental leave, and caregiving support.
- Fitness reimbursement, wellness programs, employee resource groups, and company-sponsored events.
- Educational support, mentorship, career development resources, and employee recognition programs.
- Occasional evening or weekend work may be needed for partner requirements and industry events.
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