PPC / SEM Specialist (Marketing)
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Описание вакансии
TL;DR
PPC / SEM Specialist (Marketing): Managing and optimizing paid search campaigns across Google, Bing, and Facebook for diverse client accounts with an accent on ROI improvement and data-driven optimization. Focus on keyword research, A/B testing of landing pages, and analyzing large data sets to drive targeted traffic.
Location: Remote (Global). Must be available to work 9:00 a.m. to 6:00 p.m. Pacific Time
Salary: $15 to $35 per hour (for candidates in CA, NY, WA, and CO)
Company
A fully remote digital agency focused on delivering high-quality growth-oriented results for clients across various industries.
What you will do
- Conduct keyword research and write high-converting ad copy.
- Create, analyze, and optimize Google Ads and Bing Ads campaigns to drive targeted traffic.
- Manage and analyze large data sets in Excel using VLOOKUP and VBA to improve ROI.
- Perform A/B testing across ads and landing pages to optimize conversion rates.
- Collaborate with the Google Ads Manager and SEO team to align PPC strategies with client goals.
- Monitor campaign performance and provide data-driven recommendations for improvement.
Requirements
- Minimum 6 months of experience managing SEM or PPC campaigns.
- Proficiency with Google Ads Editor and Bing Ads Editor.
- Advanced Excel skills, including VLOOKUP and VBA.
- Availability to work 40 hours per week, Monday through Friday, 9:00 a.m. to 6:00 p.m. Pacific Time.
- Reliable remote workstation with a fast computer, stable internet, and power.
Nice to have
- 1+ years of professional Google Ads experience.
- Google Ads Certification.
- Experience with Facebook paid advertising.
- Proficiency in Basecamp, Gmail, and Google Docs.
Culture & Benefits
- 100% remote work environment with a long-standing distributed culture.
- Competitive profit-sharing bonus plan (up to 50% of company profits paid monthly).
- Paid Time Off (PTO) plan supporting work-life balance.
- Medical, dental, vision, and life insurance for eligible US-based team members.
- International Health Insurance Reimbursement Program for eligible international team members.
- Device upgrade and learning reimbursement programs.
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