Senior Lifecycle Manager

Location: London HQ, onsite

Company

hirify.global operates a Lifecycle team connecting marketing, product, data, and clinical functions to drive growth through customer communications.

What you will do

• Design and execute email, SMS, push, and in-app campaigns for lead conversion, first-time purchases, reactivation, and long-term retention.
• Build and optimize automated flows and trigger-based campaigns using customer behavior data.
• Own A/B testing by developing hypotheses, running experiments, and applying the results to improve conversion rates.
• Write conversion-focused copy for audience segments and funnel stages, including nurture and win-back sequences.
• Track campaign and funnel performance in Looker, Metabase, and Mixpanel and identify optimization opportunities.
• Develop segmentation strategies, reusable templates, documentation, and operational improvements with Lifecycle Marketing Managers.

Requirements

• Experience building campaigns in Customer.io or a similar lifecycle marketing platform.
• Confident work across email, SMS, push, and in-app channels.
• Strong copywriting skills for different audience segments, funnel stages, and channel formats.
• Ability to own campaigns end to end, from briefing and implementation through performance analysis.
• Data-informed approach with the ability to turn experiment results into actionable next steps.
• Commercial understanding of how lifecycle metrics connect to business outcomes.

Nice to have

• Experience in DTC, healthtech, or consumer startups.
• Familiarity with HTML email builds.

Culture & Benefits

• Fast-moving test-and-learn environment.
• Autonomy to run experiments and shape segmentation strategy.
• Clear visibility into campaign impact through data infrastructure and performance analytics.