7 дней назад
Director, CRM
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Director, CRM (Lifecycle Marketing): Owning end-to-end CRM strategy and execution across email, push, and SMS to convert leads, retain active customers, and win back churned customers with an accent on customer insights, audience segmentation, and revenue growth. Focus on designing automated customer journeys, testing retention programs, managing Customer.io tooling, and measuring impact across cross-functional teams.
Location: Hybrid in Chicago, Illinois
Company
develops smart ovens and meal products, supported by customer-focused marketing and lifecycle programs.
What you will do
- Own CRM strategy, roadmap, and execution across email, push, and SMS for leads, active customers, and churned customers.
- Drive revenue through retention, reactivation, and win-back programs.
- Use customer journey and cohort insights to define audiences, develop new journeys, and identify testing opportunities.
- Develop offers and streamline customer communications through improved processes and automation.
- Own marketing stack tooling and configuration decisions, including Customer.io.
- Partner with creative, product, data, software, and growth teams to deliver communications and measure business impact.
Requirements
- 8–10 years of CRM or lifecycle marketing leadership experience.
- Track record of scaling CRM programs that increased revenue or retention.
- Strong analytical, testing, presentation, written, and verbal communication skills.
- Ability to develop data-driven strategy while executing briefs, customer journeys, and analysis.
- Ability to work in a hybrid setup in Chicago.
Nice to have
- MBA.
- Marketing experience at a growth-stage company.
- Passion for food.
Culture & Benefits
- Flexible paid time off with a minimum of 15 required days off.
- Comprehensive healthcare coverage.
- 401(k) with company match.
- Free Smart Oven and discounted meals.
- Paid holidays and a winter holiday office shutdown.
- Learning stipend, recognition programs, casual dress code, office refreshments, and company swag.
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