Digital Media Manager

Location: Brownsville, Texas, United States; onsite

Company

A media group operating broadcast and digital station platforms.

What you will do

• Lead daily digital content strategy across websites, mobile platforms, social media, streaming services, and emerging channels.
• Manage digital producers and content creators while setting content standards, workflows, schedules, and quality expectations.
• Develop audience growth strategies for website traffic, video views, social engagement, newsletter subscriptions, and audience retention.
• Oversee SEO, audience analytics, KPI reporting, video publishing, live streaming, CTV, and OTT content optimization.
• Coordinate with newsroom, marketing, sales, and production teams on content distribution, sponsored content, digital campaigns, and revenue objectives.
• Recruit, train, mentor, and evaluate digital content staff while maintaining coverage during breaking news, severe weather, sports, and special events.

Requirements

• 3–5 years of experience in digital media, newsroom operations, content management, or audience development.
• Strong understanding of SEO, social media strategy, audience analytics, content management systems, video publishing, and streaming services.
• Excellent writing, editing, communication, organization, and project management skills.
• Ability to work under pressure and manage multiple priorities in a fast-paced environment.
• Bachelor’s degree in Journalism, Communications, Digital Media, Marketing, or a related field preferred.

Nice to have

• Experience with Adobe Analytics, Chartbeat, WordPress, Akta, Adobe Premiere, Adobe Express, Adobe Photoshop, Social News Desk, or equivalent tools.
• Knowledge of digital advertising, content monetization, newsletters, push alerts, podcasts, and streaming content.
• Graphic design and video editing experience.
• Knowledge of AP Style and digital journalism best practices.
• Fluency in English and Spanish.

Culture & Benefits

• Collaborative work across newsroom, marketing, sales, business development, and production teams.
• Focus on innovation, accountability, audience engagement, and journalistic integrity.
• Performance is measured through traffic, video consumption, social engagement, search performance, CTV and OTT usage, newsletter growth, digital revenue support, and breaking news response time.