обновлено 5 дней назад
Senior Manager, Content Marketing (Supply Chain Technology)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Senior Manager, Content Marketing (Supply Chain Technology): Building and operating a company-wide content strategy and distribution engine for supply chain and commerce audiences with an accent on editorial planning, organic social, thought leadership, SEO, and content analytics. Focus on shaping market narratives, atomizing cornerstone content across channels, coordinating partners, and using AI tools to scale production while preserving editorial quality.
Location: Atlanta, Georgia, United States
Company
develops supply chain commerce technology connecting warehouse, transportation, retail, and consumer commerce operations.
What you will do
- Build and evolve the company-wide content strategy, editorial roadmaps, channel plans, and integrated content and social calendars.
- Lead organic brand awareness through social content pillars, executive social programs, employee advocacy, channel-specific formats, and social engagement.
- Develop market points of view, category narratives, executive bylines, research reports, guides, event keynotes, and customer stories with customers and subject matter experts.
- Create cornerstone content and adapt it for blogs, social media, newsletters, sales enablement, webinars, video, podcasts, and field events.
- Establish editorial governance, messaging guardrails, briefing templates, quality standards, production workflows, and external partner coordination.
- Use SEO, audience insights, analytics, and experimentation to improve discoverability, conversion, content quality, and influenced pipeline.
Requirements
- 7–10 years of content experience building programs that drive measurable awareness and demand impact.
- Experience collaborating with executives, customers, and subject matter experts on thought leadership and category narratives.
- Proven ownership of organic social strategy, including channel planning, voice development, executive social, employee advocacy, and social listening.
- Strong editorial judgment, storytelling, writing, and editing skills across long-form, short-form, and multimedia formats.
- Proficiency with SEO, content analytics, experimentation, CMS platforms, analytics tools, social scheduling and listening tools, project management, and marketing automation platforms.
- Experience coordinating external agencies and freelancers, including budgeting and capacity planning; an AI-forward mindset with experience using LLMs and other AI tools is required.
Nice to have
- Experience in technology companies such as Salesforce, HubSpot, ServiceNow, SAP, or similar organizations.
- Experience with executive ghostwriting or original research programs.
Culture & Benefits
- Inclusive environment that welcomes diverse backgrounds, experiences, and perspectives.
- Opportunities to participate in cultural celebrations, interest groups, and volunteer activities.
- Equal employment opportunity practices and participation in the United States E-Verify employment eligibility program.
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