Account Based Marketing Lead

Location: Slough, United Kingdom

Company

John Crane, a business of Smiths Group, develops mission-critical flow control solutions and digital monitoring technologies for energy and process industries.

What you will do

• Develop and own the global account-based marketing strategy in line with business objectives and growth targets.
• Create integrated account plans covering target accounts throughout the buyer journey.
• Lead one-to-one, one-to-few, and one-to-many ABM programmes and optimize campaign execution.
• Partner with Sales and regional marketing teams on account selection, segmentation, tiering, and programme alignment.
• Establish performance metrics, reporting frameworks, and KPIs linked to pipeline and revenue.
• Develop ABM playbooks, enablement programmes, stakeholder relationships, and agency partnerships.

Requirements

• Extensive B2B marketing experience with significant hands-on account-based marketing expertise.
• Proven success developing and delivering ABM strategies with measurable business results.
• Strategic planning, account development, project management, and stakeholder management skills.
• Experience influencing senior stakeholders and leading cross-functional initiatives without direct authority.
• Strong analytical skills and experience with marketing technology platforms, CRM systems, and ABM tools.
• Bachelor’s degree in Marketing, Business, or a related discipline is preferred.

Nice to have

• Experience in industrial, engineering, manufacturing, technical, or similarly complex B2B environments.

Culture & Benefits

• Permanent, full-time employment within a global organization operating across more than 50 countries.
• Employee resource groups support inclusion across Veterans, Pride, Black Employee, Women@Work, and Neurodiversity networks.
• Recognition is provided through the annual Smiths Excellence Awards and Smiths Day celebration.
• Equal opportunity employment with a focus on diversity, equality, and ethical business practices.