Account Based Marketing Lead (B2B)

Location: United Kingdom

Company

John Crane, a business of hirify.global, provides mission-critical flow control solutions, mechanical seals, couplings, bearings, filtration systems, and predictive digital monitoring technologies for energy and process industries.

What you will do

• Develop and own the global account-based marketing strategy across business verticals.
• Create integrated account plans covering the full buyer journey.
• Lead one-to-one, one-to-few, and one-to-many ABM programmes and campaigns.
• Partner with Sales and regional marketing teams on account selection, segmentation, tiering, and programme alignment.
• Establish performance metrics, reporting frameworks, and KPIs demonstrating pipeline and revenue impact.
• Build ABM playbooks, enablement programmes, stakeholder relationships, and agency partnerships.

Requirements

• Extensive B2B marketing experience with significant hands-on account-based marketing expertise.
• Proven success developing and delivering ABM strategies with measurable business results.
• Strong strategic planning, account development, analytical, project management, and stakeholder management skills.
• Experience leading cross-functional initiatives and influencing senior stakeholders without direct authority.
• Experience with marketing technology platforms, CRM systems, and ABM tools.
• Bachelor’s degree in Marketing, Business, or a related discipline is preferred.

Nice to have

• Experience in industrial, engineering, manufacturing, technical, or similarly complex B2B environments.

Culture & Benefits

• Inclusive environment supported by employee resource groups including Veterans, Pride Network, Black Employee Network, Women@Work Network, and Neurodiversity.
• Global collaboration across a network spanning more than 50 countries.
• Recognition through the annual Smiths Excellence Awards and Smiths Day celebration.
• Commitment to equality, ethics, diversity, and equal employment opportunity.