3 дня назад
Growth Marketing Manager UKF (UK Vehicle Payments)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Growth Marketing Manager UKF (UK Vehicle Payments) (B2B marketing/fintech): Leading end-to-end growth marketing for Allstar vehicle payment products with an accent on demand generation, omnichannel campaigns, CRM, and revenue-focused performance management. Focus on building multi-channel acquisition programmes, optimizing paid and nurture campaigns, coordinating sales and marketing data initiatives, and improving pipeline reporting.
Location: Swindon, UK; assigned workspace provided
Company
develops commercial payment solutions for fuel, payables, toll, and lodging expenses used by businesses in more than 80 countries.
What you will do
- Define and execute strategic marketing plans for Allstar UK vehicle payment products, aligned with growth targets.
- Identify priority markets, customer segments, channels, and campaign opportunities for brand awareness and demand generation.
- Lead full-funnel, outbound, omnichannel campaigns across digital, print, social, events, paid media, and direct channels.
- Manage campaign assets, creative production, agencies, internal marketing resources, and brand consistency.
- Partner with sales, product, customer success, data, Salesforce, Brand, PR, and leadership teams to support pipeline growth and market positioning.
- Own marketing budgets, KPIs, ROI measurement, performance insights, and weekly, monthly, and quarterly reporting.
Requirements
- 5+ years of experience in a similar senior B2B marketing role.
- Proven experience leading sales-focused marketing and demand generation programmes in multi-channel, data-driven environments.
- Experience with marketing automation, CRM platforms such as Salesforce, digital media, SEO, paid advertising, and social media.
- Strong knowledge of lead generation, lead warming, nurturing, segmentation, and customer journey management.
- Commercial, KPI-focused, data-driven mindset with strong project, stakeholder, and cross-functional collaboration skills.
- Ability to work from the assigned workspace in Swindon, UK.
Culture & Benefits
- Formal, hands-on training and support from a global marketing team.
- Company-issued equipment.
- 25 days of annual leave plus 8 bank holidays, with the option to buy or sell up to 5 additional days.
- Pension scheme with a minimum 3% employee contribution and up to 5% employer contribution.
- Private medical insurance, life insurance, employee discounts, and supermarket savings.
- Free access to LinkedIn Learning and professional development courses.
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