Director Creative Intelligence (AI)

Location: Hybrid role based in the Barcelona studio, Spain

Company

hirify.global is a global video game and interactive entertainment company developing, publishing, and operating mobile, web, PC, and console games.

What you will do

• Set the Creative Intelligence strategy, roadmap, measurement priorities, products, and team goals.
• Lead a multidisciplinary team across creative analytics and AI enablement.
• Measure creative performance across live and pre-launch games using tagging, performance data, audience research, competitive intelligence, and experimentation.
• Own the roadmap for dashboards, stakeholder views, tagging, data quality, reporting, and self-service analytics tools.
• Partner with Marketing, User Acquisition, Analytics, Community, game teams, and the internal creative agency to turn insights into creative strategy.
• Use AI tools to explore hypotheses, prototype analyses, automate reporting, simplify competitor intelligence, and translate data into clear recommendations.

Requirements

• Experience leading advanced marketing analytics, data science, marketing science, measurement, consumer insights, or a related function.
• Strong experience developing measurement frameworks and metrics connecting marketing or creative inputs to business outcomes.
• Knowledge of experimentation, attribution, incrementality, benchmarking, and predictive analysis.
• Technical fluency and comfort with modern AI tools, with the ability to partner effectively with Analytics, Data Science, and Engineering.
• Strong people leadership, analytics product ownership, communication, adaptability, urgency, and cross-functional relationship-building skills.
• SQL, Python, data pipeline, or business intelligence experience is valuable but not the primary responsibility.

Culture & Benefits

• Work in a global team of game developers and interactive entertainment professionals.
• Collaborate across a diversified portfolio of mobile, web, PC, and console games.
• Join a tenet-driven culture focused on meaningful player connections and communities.
• Work with hirify.global's proprietary Playgami technology platform.