Senior Associate – Commercial Product & Brand Strategy (APAC)

Location: Richmond, Victoria, Australia. Flexible work combines purposeful in-person collaboration with flexibility.

Company

hirify.global is a global toy and family entertainment company with iconic franchise brands and products spanning toys, content, consumer products, digital experiences, and live experiences.

What you will do

• Develop regional product strategies aligned with brand priorities and commercial objectives across APAC.
• Recommend market-, retailer-, and channel-specific assortments, pricing, and portfolio changes.
• Partner with Global Brand and Sales teams to translate market, retailer, consumer, and competitor insights into product strategies.
• Identify distribution, retailer-exclusive, and customer-specific growth opportunities.
• Monitor sales performance, sell-through, portfolio health, profitability, and product lifecycle planning.
• Support commercially successful product launches and provide recommendations for regional and global planning.

Requirements

• Tertiary qualification in Commerce, Business, Marketing, or a related field.
• 3–5+ years of experience in Buying, Merchandising, Category Management, or Commercial Marketing.
• Experience developing product, pricing, or assortment strategies driven by commercial goals.
• Strong analytical capability using sales, retailer, and market data to make recommendations.
• Cross-functional collaboration, proactive problem-solving, attention to detail, and strong organisation.

Culture & Benefits

• Flexible work model combining purposeful in-person collaboration with flexibility.
• Inclusive workplace focused on belonging and enabling employees to bring their authentic selves to work.
• Collaborative, innovative, and performance-driven working environment.
• Opportunity to contribute to products and experiences used by children, families, consumers, and fans worldwide.