Senior Brand Manager

Location: Sydney, Australia

Company

Procter & Gamble produces globally recognized consumer brands and operates across approximately 70 countries.

What you will do

• Own the integrated brand plan, brand strategy, and initiative masterplan to drive brand growth.
• Lead digital action plans covering data strategy, eCRM, digital advertising, personalization, retargeting, social media, search, and eCommerce.
• Identify consumer needs and lead research to develop brand concepts, benefits, and claims.
• Collaborate with R&D and technical teams on packaging and formula design while managing product costs.
• Lead creative agencies in developing localized communication ideas and produce marketing toolkits across TV, print, digital, social, eCommerce, sampling, and in-store activations.
• Partner with sales and trade teams on promotion, pricing, and customer or distributor terms.

Requirements

• Bachelor’s degree in marketing or a related field.
• 4–7 years of experience in brand management, digital media, consulting, consumer journey design, or a similar area.
• Strong strategic and analytical thinking with problem-solving ability.
• Ability to drive innovation and brand growth.
• Strong communication and teamwork capabilities.

Culture & Benefits

• Work with a multifunctional team spanning consumer market knowledge, sales, communications, finance, R&D, and technical functions.
• Collaborate within a global organization with operations in approximately 70 countries.
• Equal opportunity employer committed to diversity and reasonable accommodation for candidates with disabilities.