Paid Social Strategist (Mobile / App)

Location: USA - Remote; the role supports 100% remote work within the USA.

Company

hirify.global is an independent full-funnel marketing agency providing media, measurement, and proprietary growth technology services.

What you will do

• Plan and optimize full-funnel Paid Social programs across prospecting, retargeting, and loyalty to grow qualified reach, new customers, revenue, and LTV.
• Manage campaigns across Meta, TikTok, Pinterest, Snapchat, and Reddit, using creative, audience, bidding, and format testing to scale winning ideas.
• Use platform automation, Bliss Point insights, and product tools to guide budgets, creative decisions, and audience investments.
• Design holdout, lift, or A/B tests, define success criteria, and maintain a consistent performance-read cadence.
• Maintain tracking and measurement through pixel, CAPI, event mapping, UTMs, GA4, and platform analytics.
• Partner with Creative, Analytics, Product, Bliss Point, Client Leadership, and clients to communicate results and build repeatable playbooks.

Requirements

• 5+ years of experience managing Paid Social across Meta and TikTok.
• Hands-on experience with Meta Advantage+, value optimization, CAPI, TikTok Smart Performance, audience design, creative testing, and basic catalog/DPA.
• Comfort with GA4, platform analytics, test design, and connecting media performance to revenue, CAC, and LTV.
• Ability to explain performance, options, trade-offs, and data limitations to clients and senior stakeholders.
• Strong cross-functional collaboration, client-facing communication, ownership, and accountability.

Nice to have

• Experience with Pinterest, Snapchat, or Reddit.
• Growing understanding of Search, Commerce, CRM, and Creative.

Culture & Benefits

• Fully remote work with flexible unlimited PTO and 20 paid holidays.
• Medical, dental, vision, life, disability, and flexible spending account benefits.
• Retirement contributions matched up to 4% at 100%.
• Telemedicine, teletherapy, wellness benefits, equity, and charitable giving support.
• Paid parental leave, including 16 weeks at 100% pay for birthing parents and 12 weeks for partners.
• On-demand learning, mentorship, and leadership and management development programs.