Growth Manager, Paid Media

Location: Fully remote, with at least 3 hours of overlap with an East Africa timezone. Travel to one of the countries of operation approximately 1–2 times per year is required for team retreats or field visits. Employment visa sponsorship or transfer of sponsorship is not available for the U.S. or U.K.

Base salary benchmarks: United States $99,940 annually; United Kingdom £66,150 annually; Kenya $65,000 annually. Target bonus is 10%; annual benefits stipends vary by country.

Company

hirify.global delivers direct cash transfers to people living in poverty and operates across 15 countries.

What you will do

• Develop and execute paid digital fundraising across Meta, Google, YouTube, TikTok, programmatic, and emerging platforms.
• Run upper-funnel brand media, including podcasts, out-of-home, and connected TV, from placement and contracting through creative development.
• Manage daily media investment, pacing, acquisition costs, conversions, and budget allocation based on performance.
• Run multivariable tests across audiences, creative, messaging, channels, landing pages, and donation experiences.
• Grow one-time and monthly giving by optimizing the supporter journey across campaigns, landing pages, donation forms, email, and CRM.
• Build attribution, UTM tracking, dashboards, and forecasting models, and report paid campaign performance to senior management bi-weekly.

Requirements

• 3–5+ years of growth or performance marketing experience with a proven record of running paid media toward conversion or revenue targets.
• Experience across Meta, Google, YouTube, and emerging platforms, including management of a paid media budget of at least US$5 million annually.
• Experience with performance measurement, attribution, creative direction, campaign execution, and test-and-learn programs.
• Strong written and succinct communication, project management, problem-solving, follow-through, and collaboration skills.
• Ability to work fully remotely while overlapping with an East Africa timezone by at least 3 hours.
• Ability to travel approximately 1–2 times per year to a country of operation.

Nice to have

• Experience with WordPress, Salesforce, PostHog, Google Analytics, Tableau, Zendesk, Ahrefs, or similar tools.
• Non-profit paid advertising experience or experience supporting non-profits through an agency.
• Experience with Figma or Canva and a strong eye for graphic design.

Culture & Benefits

• Candid, analytical, and non-hierarchical working environment.
• High ownership, independence, continuous learning, and professional growth.
• Fully remote work with country-based salary benchmarks and benefits stipends.
• Equal opportunity and reasonable accommodation support.
• Safeguarding, reference, background, and sanctions screening may be part of the hiring process.

Hiring process

• Applications may include reference checks, criminal background checks, sanctions screening, and misconduct-related checks with previous employers.
• Accommodation requests can be submitted during the application or interview process.