Discoverability Lead (GEO/AEO/SEO)

Location: Onsite in Santa Clara, California, with additional locations in Folsom, California, and Hillsboro, Oregon

Annual salary: $121,130–$205,910 USD

Company

hirify.global develops technology products and operates an enterprise marketing organization focused on AI discoverability, content, and digital experiences.

What you will do

• Monitor prompts, citations, competitive positioning, and narrative alignment across ChatGPT, Claude, Perplexity, Copilot, Gemini, and Google AI Overviews.
• Combine GEO hirify.globalligence with search trends, web analytics, social listening, and competitive hirify.globalligence to identify high-impact opportunities.
• Translate technical retrieval and citation gaps into concise action briefs for content, social, PR, web, product marketing, sales, and business unit teams.
• Build a recurring cadence of prioritized recommendations and measure the impact of post-execution changes.
• Manage workflow routing and automation layers that dispatch actionable alerts to channel owners.
• Govern AI-generated recommendations and align discoverability initiatives with structured data, crawlability, rendering, entity clarity, and enterprise content architecture.

Requirements

• Bachelor’s degree in a relevant field and 3–5 years of experience in content development and operations, SEO, digital marketing analytics, or technical content strategy.
• Foundational understanding of Answer Engine Optimization, Generative Engine Optimization, or LLM citation-based search dynamics.
• Experience turning data and technical audits into actionable briefs for cross-functional teams.
• Knowledge of structured data and schema, crawling and indexing, passage-level optimization, and machine readability.
• Experience building or maintaining lightweight routing frameworks, intake workflows, or tagging taxonomies.
• Strong written, verbal, non-technical communication and cross-functional relationship-building skills.

Nice to have

• Experience with AI citation and visibility platforms such as Profound, Peec AI, Scrunch, Conductor, BrightEdge, or Semrush.
• Familiarity with n8n, Zapier, Make, Power Automate, Airtable automations, or similar workflow tools.
• Experience with Reddit, YouTube, technology forums, earned media, or other off-property influence channels.
• Experience in matrixed enterprise marketing environments and experimentation with emerging AI discovery platforms.

Culture & Benefits

• Onsite work model with Shift 1 in the United States.
• Competitive pay, stock bonuses, health benefits, retirement benefits, and vacation.
• Cross-functional collaboration across editorial, PR, web, product marketing, analytics, engineering, and business unit teams.
• Focus on iterative progress, quick wins, experimentation, and responsible AI output governance.