4 дня назад
Product Director, Access and Customer Experience, ICOTYDE PsO (Pharma)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Product Director, Access and Customer Experience, ICOTYDE PsO (Pharma): Shaping access and customer experience marketing strategy for ICOTYDE, including adherence programs, patient support, fulfillment, access messaging, and omnichannel planning with an accent on payer dynamics, patient journeys, and data-driven execution. Focus on optimizing field deployment, specialty pharmacy and patient fulfillment solutions, external access partnerships, and cross-functional governance.
Location: Horsham, Pennsylvania, United States; on-site presence required 3 days per week, with up to 20% domestic travel
Company
Johnson & Johnson develops innovative medicines and MedTech solutions, with a focus on improving outcomes for patients with complex diseases.
What you will do
- Shape ICOTYDE access and customer experience marketing strategy, including adherence programs, access messaging, targeting, and execution tactics.
- Lead field-aligned strategy, resource deployment, sample strategy, and execution with Sales, HCP Marketing, and PECS.
- Design integrated digital, peer-to-peer, and field channel plans to improve access and the ICOTYDE WithMe experience.
- Translate analytics and access data into actionable triggers, insights, and performance-boosting tactics.
- Manage external access and fulfillment partnerships, including relationships with KOLs, practice staff, and peers.
- Collaborate with specialty pharmacies and cross-functional portfolio teams to improve patient access, fulfillment journeys, and support offerings.
Requirements
- Bachelor’s degree in Life Sciences, Business, Marketing, or a related field; an MBA is preferred.
- At least 5 years of experience in pharmaceutical or healthcare marketing, market access, patient experience, analytics, consulting, or a related area.
- Experience planning and executing access or customer experience strategy, including payer systems, reimbursement, field engagement, and fulfillment.
- Strong understanding of patient and customer journey design, HCP engagement, omnichannel marketing, and payer dynamics.
- Ability to convert data into insights, define actionable triggers, lead cross-functional teams, and manage change in a matrixed organization.
- Ability to work on-site in Horsham 3 days per week and travel domestically up to 20%.
Nice to have
- Learning aptitude for emerging technologies, including AI, through exploration and practical application.
Culture & Benefits
- Inclusive work environment centered on diversity, dignity, and individual merit.
- Opportunity to contribute to immunology treatments and patient-centered healthcare innovation.
- Cross-functional collaboration with Sales, HCP and peer marketing, DTC, PECS, IPS, analytics, and external agencies.
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