Senior Product Marketing Manager (Hardware)

Location: Munich, Germany; hybrid work setup

Company

hirify.global develops reality capture and digital factory solutions that create photorealistic digital twins of the built environment and help organizations build more efficient, connected operations.

What you will do

• Lead hardware product launches, coordinating Product, Marketing, and Sales around objectives, timelines, responsibilities, and readiness criteria.
• Develop product and portfolio positioning based on technical capabilities, customer needs, competitive insights, and the broader value proposition.
• Create product stories, core messaging, launch narratives, content briefs, campaigns, demos, and other marketing materials.
• Act as a strategic partner to Product by researching customers, competitors, and market needs and challenging positioning assumptions constructively.
• Develop sales presentations, product guides, competitive content, and launch training.
• Define success measures, review launch and enablement performance, and apply feedback to improve future activities.

Requirements

• 5+ years of B2B product marketing experience with a track record of bringing complex technology products to market.
• Relevant experience with hardware or combined hardware and software solutions.
• Proven ownership of product launches and strong project management skills across multiple workstreams.
• Excellent product storytelling and positioning skills, including the ability to translate technical detail into differentiated customer messaging.
• Curiosity about technology and willingness to work hands-on with products and engineers.
• Excellent written and spoken English; English is the working language.

Culture & Benefits

• Hybrid work setup with flexible working hours.
• 20 days of paid time off per year.
• Open culture based on trust, collaboration, transparency, and feedback.
• Learning and development platform with tailored training.
• Clear career development paths, internal mobility, and opportunities for professional growth.
• International environment with more than 300 employees from around 60 nationalities.

Hiring process

• Initial screening call.
• Up to three interview rounds.