Senior Research Director, Customer Success - Automotive

Location: Must be currently located in the Greater Toronto Area, attend in-person client meetings in Toronto, and travel within Canada and the U.S. as required.

Salary: CAD 98,000–140,000 annually

Company

hirify.global is a global consumer intelligence company delivering retail measurement, consumer insights, and advanced analytics across more than 100 markets.

What you will do

• Lead senior client relationships across U.S. and Canadian automotive markets and act as a strategic advisor.
• Own research deliverables and timelines from storyline development and analysis through executive presentations.
• Analyze large data sets, identify meaningful patterns, and translate complex findings into actionable recommendations.
• Develop renewal and expansion proposals while supporting account growth and retention.
• Provide guidance, mentorship, delegation, and quality oversight across the account team.
• Champion AI-enabled tools and new ways of working to improve research quality, efficiency, and client impact.

Requirements

• 7+ years of experience in market research, insights, brand tracking, advertising tracking, or a related field.
• Strong automotive industry experience, with particular knowledge of the Canadian market and experience across Canada and the U.S.
• Ability to synthesize complex research and quantitative data into strategic insights and recommendations.
• Exceptional presentation and communication skills, including executive-level client presentations.
• Ability to manage concurrent projects, timelines, stakeholders, and client expectations with autonomy.
• Strong proficiency in PowerPoint and Excel; a bachelor's degree in business, marketing, or a related field, or equivalent experience.

Nice to have

• Experience supporting automotive manufacturers or agencies.
• Working knowledge of SPSS or comparable analytical software.
• Experience coaching and mentoring colleagues and contributing to product development or thought leadership.

Culture & Benefits

• Flexible working environment.
• Volunteer time off.
• LinkedIn Learning.
• Employee Assistance Program.
• Approximately 10% travel, typically 8–10 business trips annually.