Marketing Lead, Local Market Activation

Location: Hybrid, 3 days per week onsite in the New York City or Washington, DC metro area

Annual salary: $82,000–$129,150

Company

hirify.global is a large United States auto insurer and a member of the Berkshire Hathaway family of companies, serving millions of customers nationwide.

What you will do

• Develop market-level activation plans based on business opportunities, audience insights, local culture, and key moments.
• Lead end-to-end execution of events, pop-ups, mobile tours, and community programs across multiple markets.
• Create activation plans covering timelines, staffing, run-of-show playbooks, assets, fabrication, and logistics.
• Manage cross-functional project schedules, dependencies, risks, stakeholder communications, and escalations.
• Manage agencies, production partners, vendors, program budgets, forecasting, and cost efficiencies.
• Track engagement, lead capture, experience quality, and post-event learnings in partnership with Analytics.

Requirements

• 5+ years of experience in experiential marketing, event marketing, or field activation.
• Proven ownership of consumer-facing events or large-scale activations from planning through recap.
• Experience managing national or multi-market programs, agencies, production vendors, and on-site execution teams.
• Hands-on experience with program-level budgets, cost tracking, reconciliation, and forecasting.
• Ability to coordinate timelines, approvals, and deliverables across internal and external stakeholders in a matrixed environment.
• Ability to work onsite three days per week in the New York City or Washington, DC metro area.

Nice to have

• Background in sports, entertainment, or large-scale event environments.
• Experience integrating experiential programs with media, PR, and social campaigns.
• Bachelor's degree.
• Experience building activation tools, templates, playbooks, or experiential measurement frameworks.

Culture & Benefits

• Personalized development programs, mentorship, and certification assistance.
• Inclusive and collaborative culture focused on shared success.
• Competitive pay, benefits, and flexibility supporting employee well-being.
• Innovation and accountability are emphasized in marketing work.

Hiring process

• Applicants are evaluated based on qualifications, experience, education, training, work location, and business considerations.
• hirify.global does not sponsor new applicants for employment authorization for this position.