Director, International Core Markets, Integrated Marketing

Location: London, United Kingdom; hybrid

Company

hirify.global Inc. operates hirify.global Date, BFF, and Badoo, products that help people build dating, friendship, and community connections.

What you will do

• Own the long-term strategy and performance of hirify.global's international core markets portfolio.
• Lead, coach, and develop a team of market leaders while setting clear strategic direction.
• Assess market performance, prioritize investments, and establish success measures across the portfolio.
• Use consumer insights, data, measurement, and ROI frameworks to evolve market strategies.
• Partner with Global Marketing, Creative, Media, Product Marketing, Growth, Communications, Partnerships, and Research & Insights.
• Communicate portfolio performance, risks, opportunities, and recommendations to senior leadership.

Requirements

• Bachelor's degree; an MBA or Master's degree is a plus.
• More than 12 years of experience in brand, integrated, or strategic marketing, ideally in consumer technology, lifestyle, entertainment, or culturally driven brands.
• Experience leading multiple markets, business units, or complex portfolios with accountability for strategy and measurable business and brand outcomes.
• Strong people leadership, coaching, strategic thinking, commercial judgment, and analytical skills.
• Deep understanding of integrated marketing across brand, media, creators, partnerships, communications, experiential, product marketing, and growth.
• Excellent executive communication, presentation, relationship-building, and cross-functional influence skills.

Nice to have

• MBA or Master's degree.
• Experience in consumer technology, lifestyle, entertainment, or other culturally driven brands.

Culture & Benefits

• Hybrid work in London.
• Inclusive workplace with equal-opportunity employment and reasonable accommodations available throughout the application and interview process.
• AI tools may support recruitment activities, while hiring decisions remain human-led; participation in AI-supported interviews is voluntary.
• Leadership culture centered on trust, accountability, openness, mutual respect, clarity, autonomy, and continuous learning.