Associate Director, Integrated Commerce, GCS (FTC)

Location: London, United Kingdom; hybrid work with teams in the office around four days a week. This is a UK-based role and requires the right to work in the United Kingdom.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and marketing technology to deliver personalised media and measurable growth for global brands.

What you will do

• Lead strategic engagement with Unilever’s global retail media and commerce partners, including Carrefour, Criteo, Walmart, Tesco, Uber, Mercado Libre, and Shopee.
• Own the global commerce partnerships roadmap and identify opportunities for growth, innovation, and competitive advantage.
• Maximise the value of joint business plans, investment opportunities, measurement solutions, and partner innovation programmes.
• Lead quarterly and half-year partner business reviews, track performance, and manage commitments.
• Advise Unilever stakeholders on retail media strategy and its role within broader commerce and media plans.
• Build relationships across Unilever, WPP, local markets, retailers, platforms, and specialist teams while scaling best practices globally.

Requirements

• Significant experience in retail media, commerce media, eCommerce, digital partnerships, or shopper marketing.
• Strong understanding of global retail media ecosystems, commerce platforms, measurement, attribution, and performance frameworks.
• Experience managing senior client, retailer, or media partner relationships and commercial partnerships.
• Proven ability to develop strategic recommendations that deliver measurable business outcomes.
• Excellent stakeholder management, communication, and presentation skills, with experience in complex matrixed organisations.
• Right to work in the United Kingdom is required.

Nice to have

• Experience with global FMCG businesses and multinational organisations.
• Established relationships with retail media networks or commerce platforms.
• Experience with Meta, YouTube, Reddit, or other commerce-enabled media platforms.
• Experience developing thought leadership around commerce, retail media, emerging technologies, and AI.

Culture & Benefits

• Hybrid working model with frequent in-office collaboration and events.
• Medical, group retirement, vision, and dental insurance.
• Significant paid time off and preferential partner discounts.
• Employee mental health awareness days and employee resource groups.
• Access to global hirify.global and WPP networks, professional connections, and development opportunities.