Fractional Media Director (Part-Time)

Location: Primarily remote, with in-person participation at the Atlanta office and client meetings when valuable.

Company

Integrated marketing services company providing in-house solutions from marketing ideation through execution.

What you will do

• Lead integrated media strategy across paid social, paid search, programmatic, display, CTV, digital audio, out-of-home, metasearch, retail media, and emerging channels.
• Advise senior client stakeholders and lead strategic planning sessions, presentations, quarterly business reviews, and campaign discussions.
• Oversee audience strategy, channel mix, investment levels, KPIs, testing, optimization, budget pacing, measurement, and reporting.
• Coach and develop the internal media team, establish accountability, and coordinate specialized internal and external resources.
• Evaluate emerging media platforms, privacy and measurement changes, consumer behavior, and AI-enabled media buying opportunities.
• Support new business, organic account growth, media scopes, staffing models, case studies, and the long-term development of the media practice.

Requirements

• Minimum 10 years of progressive media experience, including significant experience in an advertising, media, digital, or integrated agency.
• Previous experience as a Media Director, Group Media Director, VP of Media, Head of Media, or in a comparable senior leadership role.
• Recent hands-on experience with Google, Meta, and LinkedIn advertising platforms.
• Strong knowledge of paid social, paid search, programmatic, display, CTV, digital audio, out-of-home, media planning, attribution, and performance analytics.
• Experience managing significant media investments, advising senior clients, and developing media professionals.
• Consistent weekly availability for team meetings, client meetings, strategic planning, and new business opportunities.

Nice to have

• Experience with CPG, consumer brands, hospitality, travel, multi-location businesses, or B2B media strategy.
• Experience with Amazon Ads, Walmart Connect, Kroger Precision Marketing, or other retail media networks.
• Experience building or expanding an agency media practice and supporting new business or organic account growth.

Culture & Benefits

• Fractional engagement requiring approximately 4–5 hours per week or 20 hours per month.
• Flexible scheduling with consistent weekly availability and two to three internal team meetings per week.
• Initial six-month engagement with the opportunity to extend or expand based on business needs and media practice growth.
• Integrated participation as a senior member of the media practice and agency team.