Senior Manager, Digital Marketing

Location: San Francisco, CA; hybrid workplace

Company

The hirify.global builds a more equal and resilient world through Lean In, Lean In Girls, Option B, and the Dave Goldberg Scholarship Program.

What you will do

• Develop and execute advertising strategies to acquire individual members for Lean In Connect and Lean In Circles.
• Manage media budgets, channel mix, CPA and activation assumptions, and advertising performance against key metrics.
• Create and optimize ads, copy, landing pages, signup flows, and experimentation plans.
• Own acquisition and retention across social, email, and other marketing channels.
• Build end-to-end campaigns and go-to-market plans for Lean In Connect, Company Programs, Lean In Girls, Circles, Networks, Women in the Workplace, and Career Coach Chatbot.
• Partner with Product, Content, Programs, and Communications teams on launches, positioning, messaging, and press moments.

Requirements

• 5–7+ years of experience in growth, performance, or acquisition marketing across B2C and B2B.
• Experience with data-driven marketing, A/B testing, conversion optimization, and independent experimentation.
• Experience managing media budgets, selecting channel mixes, and improving marketing efficiency.
• Experience developing and executing go-to-market plans from concept through launch and measurable adoption.
• Strong copywriting, creative direction, stakeholder communication, and cross-functional collaboration skills.
• Demonstrated commitment to intersectional, inclusive marketing and equity.

Nice to have

• Experience testing emerging acquisition channels and understanding how GEO and AI search affect discovery.
• Experience marketing products or programs to broad, diverse, global audiences.

Culture & Benefits

• Lean team using AI for efficiency while maintaining human voice and judgment.
• Medical, dental, and vision insurance.
• 401(k) with a 4% employer match.
• Generous paid time off and additional well-being benefits.
• Annual performance bonus of up to 10% of base salary.
• Commitment to equal employment opportunity and inclusive representation.