Director, Digital PR (GEO)

Location: Remote for U.S. employees; Chicago listed as the location

Base salary: $115,000–$130,000 per year; OTE: $130,000–$150,000

Company

hirify.global is a full-service GEO agency that helps B2B and consumer brands achieve measurable results and build influential brands.

What you will do

• Set the vision, goals, roadmap, revenue plan, profitability targets, and headcount plan for the Digital PR practice.
• Lead, coach, hire, and develop Digital PR Managers and the specialists supporting their accounts.
• Own campaign quality across the client portfolio, including newsworthy narratives, proprietary data, reactive PR, and linkable assets.
• Serve as the senior Digital PR partner for strategic clients, lead escalations, and identify account expansion opportunities.
• Lead Digital PR strategy on sales calls, proposals, and new business efforts.
• Own department performance, capacity planning, staffing, utilization, client satisfaction, retention, and profitability.

Requirements

• 6+ years of experience in digital PR, including 3+ years in an agency setting.
• 2+ years of people-management experience, including managing managers or leading a multi-account team.
• Portfolio of data-driven and reactive campaigns that earned coverage in top-tier or high-authority outlets.
• Deep understanding of how digital PR supports GEO, brand visibility, AI search, and LLM visibility.
• Experience owning senior client relationships, leading difficult conversations, growing accounts, and winning new business.
• Strong operational, strategic, editorial, and communication skills, including scoping, resourcing, and capacity planning.

Nice to have

• Experience with SaaS, fintech, or consumer brands.
• Established relationships with journalists and editors in national, business, or trade media.
• Experience owning a department or practice P&L.
• Experience building PR processes, playbooks, or new service offerings.

Culture & Benefits

• 100% health, dental, and vision benefits for U.S. employees.
• 50% 401(k) match up to 6% of salary.
• Unlimited PTO, encouraged mental health days, and paid parental leave.
• Remote work equipment, home office stipend, wellness stipends, and professional development opportunities.
• Virtual events and team-wide health challenges.

Hiring process

• Submit a resume, a portfolio of Digital PR campaigns and earned coverage, and a brief cover letter.
• The cover letter should describe how Digital PR strategies are evolving in response to AI's impact on web publishers.