DTC and Social Commerce Manager (TikTok Shop)

Location: Hybrid in Ewing, New Jersey or New York City, United States, with regular in-person attendance. Ewing requires attendance on Tuesdays, Wednesdays, and Thursdays; New York City requires attendance on Mondays, Tuesdays, and Thursdays. Remote work is available on the remaining listed weekdays.

Base salary: $110,900–$157,900 per year, plus eligibility for a bonus.

Company

Church & Dwight develops and markets consumer products and brands, with a focus on people, consumers, products, and environmental responsibility.

What you will do

• Own and grow the DTC and TikTok Shop P&Ls, including revenue, margin, demand creation, operating expenses, GMV, profitability, and customer growth.
• Build and scale TikTok Shop operations across Seller Center management, product setup, promotions, listings, pricing, inventory, fulfillment, and account health.
• Develop creator and affiliate ecosystems through recruitment, onboarding, retention, commission structures, incentives, content optimization, and performance management.
• Define and execute the multi-year DTC strategy, including site merchandising, UX/UI optimization, product launches, promotions, bundling, subscriptions, and customer experience.
• Partner with media, marketing, creative, agencies, TikTok, and executive stakeholders to connect demand generation with commerce goals.
• Measure GMV, conversion, engagement, CAC, AOV, and LTV; analyze performance and build executive-level reporting and dashboards.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field.
• 5+ years of experience in digital commerce, social commerce, or eCommerce leadership.
• Proven experience owning and scaling multi-million-dollar digital P&Ls.
• Deep expertise in TikTok Shop, affiliate marketing, creator ecosystems, eCommerce platforms, marketplace tools, and performance analytics.
• Strong analytical, communication, cross-functional leadership, and stakeholder management skills.
• Ability to work in the hybrid arrangement in Ewing, NJ or New York City with required in-person attendance.

Nice to have

• Experience scaling TikTok Shop or social commerce from an early stage to meaningful revenue.
• Background in beauty, CPG, or consumer brands.
• Experience integrating DTC, marketplace, and retail strategies.
• Familiarity with Shopify, Amazon, or multi-channel commerce ecosystems.
• Existing creator or influencer ecosystem relationships.

Culture & Benefits

• Collaborative, informal culture emphasizing courage, determination, ownership, innovation, and responsibility.
• Medical, dental, vision, and basic life insurance.
• Paid vacation, sick time, holidays, floating holidays, and Paid Parental Leave.
• 401(k) retirement plan with company match and profit-sharing.
• Discounted Employee Stock Purchase Plan.