Senior Product Manager (Retail Media & Personalization)

Location: Remote, Ciudad de México, DIF, Mexico

Company

hirify.global is a global consumer intelligence, measurement, and data analytics company serving consumer-packaged goods manufacturers and retailers across more than 90 countries.

What you will do

• Own the roadmap and prioritized backlog for retail media activation, audience targeting, and personalized offer management.
• Define capabilities for segmentation, targeting, recommendation systems, campaign execution, and measurement.
• Lead a cross-functional product pod across Engineering, Data Science, UX, Sales, and Customer Success.
• Coordinate PI planning, delivery, release readiness, capacity planning, risks, dependencies, and trade-offs.
• Partner with Engineering and Data Science on scalable architecture, analytical models, integrations, and output validation.
• Define product, adoption, operational, and business KPIs to improve customer value and media revenue.

Requirements

• 6+ years of experience in Product Management, building data-driven or analytical products at scale.
• Experience leading cross-functional product teams across Engineering, Data Science, UX, and business stakeholders.
• Domain expertise in retail media, audience targeting, personalization, customer engagement, marketing technology, advertising technology, or digital commerce.
• Experience with AI/ML-driven products, recommendation systems, personalization engines, or marketing optimization platforms.
• Bachelor’s degree in Computer Science, Data Science, Engineering, Business, or equivalent.
• Experience with Excel, PowerPoint, Jira, Confluence, Figma, and Agile frameworks such as Scrum or SAFe.

Culture & Benefits

• Flexible working environment.
• Volunteer time off.
• LinkedIn Learning.
• Employee Assistance Program.
• AI may be used during recruitment, with human oversight and final hiring decisions made by people.