Principal Product Manager, Member Experience

Location: Remote within the United States only. Employees must reside in or be able to work from a state where Vida is registered; international work is prohibited.

Company

hirify.global provides digital health programs combining clinical and behavioral care to support member health outcomes.

What you will do

• Own the vision, strategy, roadmap, backlog, and prioritization for the member experience across onboarding, engagement, retention, and maintenance.
• Improve core product experiences including the home screen, logging, goal setting, content, and care team interactions.
• Define OKRs and success metrics, analyze engagement, activation, retention, churn, and NPS, and maintain product dashboards.
• Use SQL, Looker, PostHog, and experimentation to identify friction, evaluate product changes, and run A/B and personalization tests.
• Lead user research, discovery, complex launches, and cross-functional delivery with Engineering, Design, Data Science, Clinical, Marketing, Customer Success, and executive stakeholders.
• Support personalization foundations and complex technical decisions while maintaining a high bar for product quality and reliability.

Requirements

• Bachelor's degree or higher.
• 10+ years of product management experience, including 5+ years owning consumer- or patient-facing digital products.
• Demonstrated success improving engagement, retention, or activation at scale.
• Hands-on SQL skills, fluency with product analytics tools such as Looker, PostHog, or Amplitude, and experience with advanced experiment design and analysis.
• Experience with personalization, recommendation systems, or AI/ML-powered product features.
• Strong written and verbal communication skills, with experience influencing executives and cross-functional teams without formal authority.

Nice to have

• Healthcare or digital health experience, including chronic care, telehealth, behavior change, or GLP-1 management.
• Familiarity with behavioral design frameworks such as BJ Fogg, COM-B, habit formation, or nudge theory.
• Experience with B2B2C products and balancing end-user and enterprise client needs.
• Experience with React Native or mobile app development workflows.

Culture & Benefits

• Senior hands-on individual contributor role with ownership of member experience strategy and execution.
• Work across Clinical, Engineering, Design, Data Science, Marketing, Customer Success, and executive functions.
• Vida supports a diverse and inclusive workplace and provides reasonable accommodations for qualified applicants.
• International work is not permitted, and employment requires authorization to work in the United States.